Affiliate Selling Guide

So you have a website up with Tool King Links, Coupons and Promotions; now how do you get traffic on your site? Here are a couple quick and easy ways to generate traffic on your site.

General

Start a PPC (pay-per-click) Campaign: The three big Search Marketing providers to get started with are Google Adwords, Yahoo Search Marketing and MSN Adcenter. If you’re a new customer they usually offer a $50 -$100 credit. Search for these coupons before you sign up, some require a coupon code.
Once you’ve setup your PPC account choose Hot Products, Coupons or Sales you would like to promote.
Choose some specific keywords; stay clear of general keywords like “power tools” or “DeWalt”. These will cost you a lot of money and you’ll usually have a low conversion rate.
Make sure your landing page is appropriate to what you’re trying to market through the PPC campaigns. A good landing page will boost your conversion rate significantly.
Check analytics on your campaigns frequently to avoid high costs per conversion and delete non converting keywords.

Register your website

It’s important to register your website with Search Engines and Directories in order to achieve Natural or Organic Search results. Once the Search Engines pick up your site you can reduce your PPC costs yet still receive the same results.

Search Engine Optimization (SEO)

Creating a website with SEO in mind does not necessarily mean creating content more favorable to algorithms than your customers. Some SEO efforts may involve optimizing a site's coding, presentation, and structure, without making very noticeable changes to your visitors. Other, more noticeable efforts, involve including unique content on pages that can be easily indexed and extracted from those pages by search engines while also appealing to your visitors.

E-mail Newsletters

Many of our top Affiliate performers have increased their referral traffic by the implementation of targeted e-mail newsletters
An e-mail newsletter is a great way to attain a customer for life. Your goal in the newsletter is to generate a positive response by offering useful, relevant information like the latest hot products or coupons from a merchant. Soon your customers will be looking for your newsletters for all the good buys. In the process you’ve just built a strong relationship with the customer and there likely to come back to you for repeat business.
Many online companies say that targeted, subscription based newsletters are their most successful marketing campaigns. ToolKing.com customers who receive our newsletters find exclusive sale prices, promotions and coupons that keep them coming to us for all their power tool needs.

Converting Traffic to Sales

Obviously the look and feel of your website plays a big roll in conversions, if your customers get on your site and it’s not visually appealing or looks like a spam site they’re gone.
Provide your customers with a Tool King store using our Datafeed, this way they can shop right on your site. Then once your customer is done shopping send them to the Tool King Product Detail page so they can checkout.
Make sure all your links are working; a broken link equals a broken deal. Double check all the links on your site to avoid this problem.
Create exceptional landing pages for your customers, if there looking for DeWalt tools land them in that section of your site. The last thing a customer wants to do is search on your site for a product then search again for that same product once they’re directed to the ToolKing.com site.
Make sure your deals, coupons and prices are up to date. You can find the latest coupons, promotions and hot deals Here.

It all else fails you can contact our Affiliate Team for additional support. We hope you found this information useful, Happy Selling!